Weird press releases: Commemorate the golden calf with a gift from Heifer International

I received this press release at my work email address. You know, the address from which I send and receive emails pertaining to my job editing a Jewish publication.

Easter Giving Means Heifer International

LITTLE ROCK, Ark. (April 4, 2012) – Tucked in with the sweets in your Easter basket this year you may find a gift that won’t bust your diet. A Heifer International gift, presented with an adorable, easy-to-print card, will bring prosperity to a family elsewhere in the world for years to come.

Heifer International this year is urging shoppers to consider a different kind of Easter gift – one that will provide new life for people in genuine need.

And so forth.

But really, Heifer International is a lovely organization. Maybe next year they should campaign to get Jews to celebrate the golden calf of our liberation with a Heifer International gift.

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